Seymour is a conceptual chocolate series that transforms the act of indulging into a journey of discovery. Each bar in the collection is inspired by a different city - Oxford, Istanbul, Sydney, and New York - and wrapped in its own illustrated mystery or adventure story. Designed to fit discreetly in a shirt pocket, Seymour invites you to take chocolate on your travels, offering a moment of escape and intrigue wherever you are.

It fits in your shirt pocket next to your passport as you disembark, your jacket pocket on a chairlift as you plan your route, the front pocket of your backpack as you board the train, and the arm of the chair as you turn the next page.

One of the early directions for Seymour featured a die-cut window integrating the chocolate’s unique texture directly into the illustrated story, so each bar offered a literal glimpse into the narrative. As I refined the design, I chose to remove the window in favor of a more seamless, collectible canvas for the artwork and story. This allowed for richer illustration, stronger tactile presence, and greater storytelling focus, balancing imagination with the practical needs of packaging.