ANDROIDIFY EMEA

As Lead Producer for Google Playtime 2016, I developed the global brandbook and event toolkit, establishing the visual identity and experiential guidelines for Google’s flagship developer events worldwide. This system was designed to be both cohesive and adaptable, enabling agency partners in cities from London and Paris to Seoul and São Paulo to bring the Playtime vision to life - always with a sense of tactile playfulness, bold zoning, and unmistakable Google character. The toolkit covered everything from material choices to spatial branding and way finding, ensuring each event felt unique but unmistakably part of the same creative family.