For three years, I’ve stewarded Deep Ellum Brewing Co.—an icon of Dallas craft beer through major change, from the closure of its original taproom to a new era of brand evolution. During my time as lead designer, I’ve led two full rebrands (Dallas Blonde and Deep Ellum IPA) and brought new products like Deep Ellum Hazy IPA to market. Through bold redesigns and fresh releases, my focus was always on keeping the irreverent spirit and local legacy of Deep Ellum alive—one can at a time.